Instagram is a popular social network that offers many possibilities for businesses, both in terms of marketing, image management, and the creation of a strong community. If you are hesitant to use Instagram for your business, we are going to give you a shortlist of arguments in favor of this media, which may perhaps make you take the plunge.
A large and varied audience
ig promotions has additional than 1 billion monthly users, half of whom log in daily! Concerning its audience, we mainly find on this network the 16-24-year-olds who represent 41% of the users followed by the 25-34-year-olds with 35% of the public then the 35-44-year-olds with 17% of the network target. Concretely you have at the disposal support that allows you to reach a very large and very varied audience, so, therefore, there is a good chance of finding your target here.
Instagram for businesses: a network that is on the rise
The social network specializing in images is on the rise with growth that is accelerating and making the network gaining popularity. : The 100 million monthly users recently arrived were acquired in less than six months, and its audience doubled in just two years. Why such an interest? For the reason that the medium offers above all the use of images and as the saying goes: an image is a value a thousand languages! In addition, the possibility of using the video format increases the capabilities of this platform.
Visual communication at the service of your brand
We just talked about it, but one of the advantages of Instagram for businesses is the massive use of images in all of these forms. It’s a great way to showcase your company, products, or services. You will be able to stage your products, for example, which gives you a digital showcase exposing the characteristics and advantages of what you can offer.
An important commitment to this network
Instagram in numbers is an average of 32 minutes per day for those under 25; 60% of videos on Instagram are viewed with sound; it’s also 4.2 billion likes per day. These figures are key indicators of engagement on this network compared to Facebook, which, on average, retains these users only 13.5 minutes per day. A strong commitment is a sign of visibility but also of virilization of your publications.
Are you in B2C? It’s perfect for you
Image exposure is much more meaningful to anyone interested in what you offer. A picture is worth a thousand words and you can thereby sublimate what you have to sell by highlighting it. Image or video work, lighting, sound quality, various effects … the possibilities are numerous for your communications manage.